What are mobile billboards? Well as most of you already know what a regular billboard is, a mobile billboard is exactly the same thing, except it is moving or mobile.
You can find it in it’s various forms. You can see it in San Diego truck advertising, or vehicles built specifically to carry billboards around.
Why are so many businesses using this medium to get their brand or message across to the consumer? I have some unique insights I am going to share that I have gained from running my own mobile billboards San Diego company.
First of all, lets talk about cost. Mobile billboards prices are actually very comparable if not better than your traditional outdoor media such as traditional billboards.
With the advertising cost being comparable if not better, there is still another advantage in it’s favor. Actual impressions or exposure to the consumers.
Compared to the traditional billboards that a customer could just go by it without noticing. But the way a mobile billboard displays it’s message, it is more effective.And the way it is able to do that is by being in the consumer’s face. You can’t just drive by it.It is stuck with you in traffic right at eye level
This is very powerful.A consumer who is going through traffic, with an ad message right in their face can’t be turned off.
That is a huge problem that traditional advertising such as TV or radio faces.With Tivo and satellite radio that many consumers have, a person could virtually never see or hear a commercial.
So opting to go with mobile billboards gives the advertiser the ability to have their message read and impressed upon the consumer’s mind.
If you are a business who is looking to build brand recognition, what better way could there be than a bold and beautiful full color display of your ad. It screams for attention. And when the consumer really has nothing better to do in traffic, you really don’t have to scream that loud.
With a lot of businesses struggling because of the economy, using mobile ads might be just the trick they need to save their business.More leads and more sales are going to happen by using this type of advertising.
You are guaranteed exposure.You are practically ensured of having your ad read. What more can an advertiser want.
You can see that it is effective by the fact that many businesses are now using it to advertise.In 2004 by itself, there was more than $5.8 billion went towards this form of advertising.With all kinds of money being spent, it must be effective.
For a lot of businesses who need that boost in getting to their customers, this could be exactly what they are looking for.
Tags: mobile billboards | outdoor advertising | outdoor media | truck advertising
