Vacation Home Rentals

posted by Vacation Home Rentals on Jul 30

What are mobile billboards?  Well as most of you already know what a regular billboard is, a mobile billboard is exactly the same thing, except it is moving or mobile.

You can find it in it’s various forms.  You can see it in San Diego truck advertising, or vehicles built specifically to carry billboards around.

Why are so many businesses using this medium to get their brand or message across to the consumer?  I have some unique insights I am going to share that I have gained from running my own mobile billboards San Diego company.

First of all, lets talk about cost.  Mobile billboards prices are actually very comparable if not better than your traditional outdoor media such as traditional billboards.

With the advertising cost being comparable if not better, there is still another advantage in it’s favor.  Actual impressions or exposure to the consumers.

Compared to the traditional billboards that a customer could just go by it without noticing.  But the way a mobile billboard displays it’s message, it is more effective.And the way it is able to do that is by being in the consumer’s face.  You can’t just drive by it.It is stuck with you in traffic right at eye level

This is very powerful.A consumer who is going through traffic, with an ad message right in their face can’t be turned off.

That is a huge problem that traditional advertising such as TV or radio faces.With Tivo and satellite radio that many consumers have, a person could virtually never see or hear a commercial.

So opting to go with mobile billboards gives the advertiser the ability to have their message read and impressed upon the consumer’s mind.

If you are a business who is looking to build brand recognition, what better way could there be than a bold and beautiful full color display of your ad.  It screams for attention.  And when the consumer really has nothing better to do in traffic, you really don’t have to scream that loud.

With a lot of businesses struggling because of the economy, using mobile ads might be just the trick they need to save their business.More leads and more sales are going to happen by using this type of advertising. 

You are guaranteed exposure.You are practically ensured of having your ad read.  What more can an advertiser want.

You can see that it is effective by the fact that many businesses are now using it to advertise.In 2004 by itself, there was more than $5.8 billion went towards this form of advertising.With all kinds of money being spent, it must be effective.

For a lot of businesses who need that boost in getting to their customers, this could be exactly what they are looking for.

posted by Vacation Home Rentals on Jul 15

There is a huge shift of advertising dollars going to another place for businesses large and small.  I am not talking about advertising on the internet.  What I am talking about is doing outdoor media advertising and more specifically truck advertising.

Outdoor media advertising comes in many forms but one of the forms that is gaining much popularity is using truckside advertising.

Today a prospect has a lot of choices on whether or not they want to see an advertisement. With Tivo and Satellite being owned by most consumers, they can easily have all traditional advertising turned off.

That is why many businesses have been searching for alternative ways to advertise.  They want more ways to reach consumers.

But not only are they begging for other ways to reach the customer, they want it to work.

Mobile billboard advertising has that advantage. It offers a way for an advertiser to have their message shown without the possibility of being turned off. With the way the message gets to the consumer it is plain to see why.

You have the advertisers message or brand boldly displayed on a truckside or on a mobile billboards. Those are vehicles that have been designed for that job of being a mobile billboard.

With their message boldly displayed, and appearing to them in traffic.  A consumer can’t help but read it. For a business that wants the ability to create brand recognition, this is a way they should consider.

Then when you put it side by side to other forms of media advertising.  The mobile billboards prices are actually very competitive, if not cheaper for what you get.

Because when you think about it, your advertisment will be noticed by the consumer because of they way it is delivered.  More than likely during rush hour or when they are stuck in traffic.  So the consumer has nothing to do but read it. With that in it’s favor their add can easily be shown.

When you understand how much is being spent on outdoor media, you realize a lot of businesses are taking advantage of its potential.In 2004 by itself, $5.8 billion dollars was spent.

So for a business in search of creative ways to get their ads out, using advertising trucks is something they should think about. 

Not the traditional, stationary mobile billboards people are used to. But something put right in the consumer’s face is most definitely going to get the message across.